Physical media is the nation’s entertainment format of choice once more, with 52% of Brits preferring physical books, music, film/TV and video games to digital downloads, according to eBay’s Guide to Physical Media, released today. This new insight, based on a survey of over 2,000 shoppers and eBay marketplace data, reveals that more than three quarters (76%) of British adults have bought at least one item of physical media in the last year, fuelled by the emotional appeal of ownership and an increasing desire to disconnect from the digital world.