One of the political parties hired KOLOS to help mobilize voters during the parliamentary elections.
The client and political party asked KOLOS to distribute a special unaddressed "addressed“ envelope (the item looked like an addressed letter due to the special envelope used)
Instead of a "standard“ promotional leaflet, a special format of leaflet was selected and inserted in a coloured postal envelope featuring the logo of the political party
TIMING: February 2016
TOTAL : 1,300,000 pcs or 60% of total households in Slovakia
Large hidden potential of unaddressed addressed leaflets. Full results need to remain private.