With the regularity in which consumer magazines are being purchased falling over the last six months, The Economist and OK have both urged consumer magazines to not solely focus on print circulation…
- Live your brand, think tirelessly about customers and do not compromise your expectations – that is the advice of Arnd Pickhardt, the man behind the pivotal Lidl Surprises campaign and winner of…11.08.2016
- Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.11.08.2016
- More than half of marketers use brand engagement as a metric even though senior leaders within their business do not take the term seriously.10.08.2016
- P&G is going back to the future in its plan to increase ad spend, aiming for reach among more broadly defined segments. Its objective is clear, and should be shared by all marketers – sell more…10.08.2016
- Consumer spending growth slowed slightly to 2.6% in July, despite Brits continuing to spend in restaurants, pubs and cinemas, as overall confidence cooled in response to economic and…09.08.2016
- The proliferation of social media and the advance of ‘shopable’ content has been underexploited by the retail sector in Europe as an area of revenue growth, according to Tryzens, a leader in digital…09.08.2016
- A year on from its acquisition of Thorntons, confectionery group Ferrero is prepping the brand’s first TV ad for seven years to support the relaunch of the chocolate retailer.08.08.2016
- UK consumer spending showed resilience in July, according to Visa’s latest UK Consumer Spending Index.08.08.2016
- The NPD Group has released 10 insights into the changes in eating and drinking out in Britain.08.08.2016
- Marketers should focus on reducing price sensitivity and boosting brand value after the Bank of England cut its interest rate to 0.25% following Brexit.05.08.2016
- Sports retailer Decathlon has announced a new partnership with InPost UK in a bid to maximise the opportunity presented by a rising demand for click & collect.05.08.2016