The UK ad market appears to be in rude health as the latest figures from the Advertising Association and Warc show that spend hit the highest quarterly level on record and outpaced growth in the rest of Europe.
Sainsbury’s has beaten Asda to the number two supermarket outside the Christmas period for the first time since 2003 as Asda continues to struggle in the fact of continued competition from the discounters.Read more
McDonald’s claims it is ‘already realising some of the benefits’ of the turnaround plan it launched in May despite posting ‘disappointing’ sales results in the second quarter of its financial year.Read more
Starbucks saw global sales rise by 18% to $4.9bn for the financial quarter ending 28 June as it toasted its highest ever-quarterly revenue and claimed that its strategy “to do more than just increase digital advertising” was paying oRead more
Amazon is to launch its first fashion based campaign in the UK as it looks to build on growth in its apparel business following a strong quarter that saw the online retailer post an unexpected profit.Read more
Whether it’s a smiley face, a heart or a monkey covering its eyes, emojis have quickly become the go-to shorthand for expressing how we feel so it’s no surprise that brands including McDonald’s, Pepsi, Ikea and the World Wildlife Fund are picking up on the trend too.Read more
Less than half (49%) of online ads served in the UK met the IAB and Media Rating Council’s recommendations – that an ad is only considered viewable if it is 50% is in view for at least one second – in the second quarter of 2015, according to a new report from Meetrics, suggesting brands could...Read more