- Ahead of the Marketing Academy’s Inspire London event on 14 April, Marketing Week asks five millennial marketers and business owners to highlight how the role of leadership is changing and what today…07.04.2016
- Growth is high on the agenda for all forward-thinking businesses – new and established – but can brands continue to offer a highly personalised service as they scale up?06.04.2016
- The virtual reality-kitchen, IKEA VR Experience, was today released on Valve’s world leading game platform Steam. The app is a pilot test exploring new ways to empower customers without increasing…06.04.2016
- Tesco has continued on the road to recovery as it lessened its sales decline for the fourth consecutive month over the Easter period05.04.2016
- Facebook is partnering with the brains behind Tesco Clubcard, Dunnhumby, as it looks to show the impact advertising on the social network has on sales and increase its credibility among marketers by…05.04.2016
- With Tesco announcing plans for a wider rollout of the long-trialled PayQwik app this week, experts have warned the supermarket giant that the risk of rolling out its own mobile payment solutions…04.04.2016
- John Lewis says it hopes its incubator programme can help it be seen as a tech innovator as it hopes to find a company that has the potential to become “the Uber of British retail”.04.04.2016
- From emoji registration plates to Pimm’s taking over Big Ben, brands are once again tried to stand out this April Fool’s Day. Here’s our selection of the good, the quirky and the simply…01.04.2016
- Consumer confidence levels were held at zero in March, according to the latest GfK Consumer Confidence Index, as concerns about Britain’s status in Europe finally “hit home”.31.03.2016
- The survey of 200 in-house marketing decision-makers found that nearly a third (29%) of businesses did not use paper or digital vouchers in any of their offers during 2015. However, with a fifth (21…31.03.2016
- The tear-inducing tactics of the John Lewis Christmas ads, such as Man on the Moon, are showing “signs of fatigue,” according to Gary Booker, who was recently made CMO for the entire Dixons Carphone…30.03.2016
- Having recently hosted ‘The X’ pop up at Victoria Park, which was created to provide young women with free fitness training experiences, Adidas UK’s head of brand marketing Barry Moore says the brand…30.03.2016