- In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. Retailers are still relying…27.01.2015
- Oreo has long been known as a biscuit you can play with due to its “Twist, Lick, Dunk” ritual, a playfulness it now wants to reflect in its marketing communications as it pushes its largest UK…27.01.2015
- The high street retailer, which currently has a solid but unspectacular brand index rating of 14.3, has received “several serious approaches”, according to Sir Philip Green, who is now “exploring…26.01.2015
- KFC is the latest brand to implement click-and-collect mobile payment technology as it signs up with London-based Judo Payments, which allows customers to pay for orders on their device before…26.01.2015
- Harrison-Church, who is currently category business unit director at Premier Foods and formerly of Sainsbury’s and Unilever, will replace departing marketing director Chris McDonough21.01.2015
- Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015. In previous years entire new disciplines emerged. Last year was big for content marketing, data,…21.01.2015
- Despite weaker than expected fourth quarter and full-year sales, Unilever appears to be getting more for its marketing money after increasing its share of advertising spend while maintaining brand…20.01.2015
- Birds Eye is looking to make meal times more exciting and stand out as a brand for all occasions with a tie to ITV and food blogger Katie Bryson.20.01.2015
- Tesco is dropping its creative agency Wieden + Kennedy in favour of BBH as it looks to turnaround its falling brand reputation15.01.2015
- While marketing budgets have increased for the ninth successive quarter with average growth rates reaching record levels, they are growing at a slower rate according to the latest Bellwether Report.15.01.2015
- The rise and rise of Aldi and Lidl in the grocery industry has been underlined by their ascension to the top of YouGov’s BrandIndex rankings in 2014.14.01.2015
- The communications director for Britain’s best-loved retail brand – and former business partner of ‘queen of shops’ Mary Portas – tells us why being guardian of John Lewis’s reputation is a…14.01.2015