Retail media has an attention problem nobody solves by adding another screen. Retail media is booming. More networks. More formats. More screens. More sponsored placements. More opportunities…24.08.2026
Weather changes media relevance because weather changes shopping missions. We often talk about consumer behaviour as though it were predictable. But sometimes it takes only a few degrees on the…24.08.2026
Hoogvliet and DekaMarkt are reportedly making a sharp turn in their promotional policy. That is a significant signal in the Dutch grocery market, where shoppers are already navigating a dense mix of…19.08.2026
In Ireland, Lidl is currently ahead of Aldi in the grocery market. Recent market data shows Lidl reaching a reported 14.8% market share, while Aldi stands at around 11%. Both remain important forces…19.08.2026
IGD’s latest analysis asks an important question: Does discount work in high-density locations? The answer is yes, but not automatically. For decades, the discount model has been built around…19.08.2026
A recent Distrifood podcast discusses Albert Heijn’s “miskleun” with koopzegels, the Dutch savings stamp system that has long been part of supermarket loyalty culture. And while this may sound like…17.08.2026
Schwarz Group is continuing to invest in Romania despite economic headwinds. According to Lebensmittel Zeitung, the group is pushing ahead in a market where it is already strongly present through…17.08.2026
That is why regional food price gaps matter so much. Recent reporting from Croatia shows that the cost of a basic food and hygiene basket continues to vary significantly across the country, with the…17.08.2026
A recent Kauppalehti article highlights a worrying signal from Finland: fixed-price electricity contracts are currently higher than usual, with an unexpected factor behind the increase. For…10.08.2026
The French laundry detergent market is dominated by major groups such as Procter & Gamble, Unilever and Henkel. But challenger brands including Bonux, Spring and Sanytol are working hard to…10.08.2026
The latest New Zealand industry insight from the Visual Media Association highlights a powerful tension in modern communication. Consumers value digital convenience. But they are also increasingly…07.08.2026
We are pleased to support our partner JICMAIL and invite industry colleagues, marketers, agencies, retailers and print leaders to the IPIA Annual Conference 2026. This year’s theme, “Print to…05.08.2026
