- Lyle’s is hoping to appeal to a new generation of bakers who might be nostalgic about the brand but don’t see it as relevant.31.10.2016
- Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.31.10.2016
- Even though concerns over the economy persist, British consumers are still planning to “splash out” in the run-up to Christmas.28.10.2016
- Despite widespread controversy around the way agencies handle media and rebates, marketers are still poorly trained when it comes to media planning and buying.28.10.2016
- Over a third of the UK population is aged over 50 yet representation of this demographic in advertising is lacking and tends to be stereotypical. The latest in Marketing Week’s diversity…27.10.2016
- With falling profits, planned staff cuts and concerns over its online operation, John Lewis’ newly appointed managing director Paula Nickolds will oversee the department store chain at a challenging…27.10.2016
- New research from Thinkbox shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.26.10.2016
- With the launch of PÅTÅR, the new IKEA coffee range is now both UTZ certified and EU Organic certified. Sourcing UTZ certified and organic coffee is part of the IKEA efforts to ensure food…25.10.2016
- MapR Technologies, Inc., provider of the industry’s only Converged Data Platform, today revealed that HelloFresh, a global subscription-based fresh meal delivery business, is using MapR to carry…25.10.2016
- The supermarket giant is aiming to eliminate paper receipts as consumers head towards a “paperless future”.24.10.2016
- The UK’s largest independent toy retailer, The Entertainer, has unveiled its biggest ever Christmas TV campaign, entitled ‘The Tale of the Magical Penny’ featuring the voice of recently OBE…24.10.2016
- KFC’s new marketing messaging aims to give it a consistent voice, and build brand recognition as it looks to take on delivery disruptors such as Deliveroo.21.10.2016