- Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket’s new Easter…15.03.2016
- Weetabix has appointed Gavin Loftus as head of brand for its Weetabix ‘On The Go’ breakfast drinks unit, as it seeks to double the size of the business and recruit a “lost generation of cereal eaters…15.03.2016
- The latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 28 February, show that the strong start to 2016 has continued for the supermarket sector. Shopper…15.03.2016
- John Lewis’ managing director Andy Street has claimed success on social media is now crucial to ensuring people are talking about its brand, particularly at important times of the year such as…14.03.2016
- CEO has rearticulated its purpose by looking back at what gave the supermarket an emotional punch in 80s and 90s. Business success will be marketing’s success from here.14.03.2016
- Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.14.03.2016
- Morrisons’ chief executive David Potts has claimed that its price cuts are helping it steal customers from big four rivals such as Asda, as the supermarket chain plans to rollout a new logo across…11.03.2016
- On average, less than 5% of people who venture into a retail location actually have the app. In 2016, it’s more important than ever to look beyond the app.11.03.2016
- Waitrose’s outgoing managing director Mark Price sought to play up the quality of its products “day in day out” versus the less consistent quality on offer at the discounters as he admitted the…10.03.2016
- The study indicated that discounting is here to stay. But price wars that erode margins and entrench consumer expectations necessitate obligatory and unsustainable markdowns. Retailers surveyed agree…10.03.2016
- According to the study, which collated over 22,000 ratings over the last year, people who highly rate their shopping experience, spend far more in their visit than those who are disappointed. In fact…10.03.2016
- Consumer spending grew by 3.3% in February, the second consecutive monthly slowdown since year-on-year growth reached a peak of 4.0% in December 2015, as shoppers started to show signs of more…09.03.2016