- Morrisons’s marketing boss is hoping that a focus on its fresh food and the service provided by its staff will help communicate its “uniqueness” and boost sales over the crucial festive shopping…05.11.2015
- Barely had we finished wiping the Halloween make-up of our faces then we were hit with the first wave of Christmas ads. But does the marketing actually start earlier every year and will that…05.11.2015
- From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened…05.11.2015
- After four years of preparation, McDonald’s is launching a ‘Signature Collection’ of premium burgers, aimed at changing quality perceptions among the British public.04.11.2015
- The ad ‘Whatever makes your Christmas, make it with Waitrose’ sets out to highlight the many moments that make the Christmas season special04.11.2015
- Black Friday has quickly become known for setting retail sales records despite the annual day of discounting being only a recent import from America, but it has also created stock and website…04.11.2015
- According to Juniper Research, retailers are expected to spend $2.5 billion in internet-of-things related investments over the next five years. Come hear what forces are driving this digital urgency…04.11.2015
- “There is a vast opportunity to use IoT technology to connect retailers with their assets and consumers,” said Michael Colaneri, VP of sales for restaurant, retail and CPG, AT&T, during an…04.11.2015
- Amazon’s first permanent physical store has opened in its hometown of Seattle and guess what? It looks lot like the bookstores whose demise it facilitated.03.11.2015
- Having debuted its Christmas TV ad on Sunday (1 November) evening, Asda claims it is taking a unique digital approach as it looks to stand apart from its big four rivals.03.11.2015
- Lidl debuts its #SchoolOfChristmas campaign today (1 November) as the German discounter shifts its brand message to show consumers how they can get the most out of Christmas with festive…03.11.2015
- The Internet of Everything (IoE) has moved from vision to reality in retail and food industries, creating a “Connected Food” movement that is transforming everything from the way consumers shop, to…03.11.2015