- Despite half-year sales rising by 0.6% in the UK, chief executive Dave Lewis admits Tesco’s above the line advertising “still has lots of opportunities” to improve.05.10.2016
- Restaurant chain wins over Deliveroo, Facebook, Lidl and Snapchat, while Virgin Media CMO Kerris Bright wins Marketer of the Year award.05.10.2016
- Facebook has launched ‘Marketplace’, which allows users to buy and sell items from their local communities.04.10.2016
- Britvic says brands should take a local approach when it comes to charity initiatives, as consumers sometimes “struggle to get a handle on” international campaigns and see their benefits.04.10.2016
- Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.03.10.2016
- Hungryhouse has introduced a new slogan and Gogglebox-inspired campaign in a bid to steal customers from rivals such as Just Eat and Deliveroo.03.10.2016
- Brits showed a renewed hunger to make big purchases in September, with Brexit concerns failing to dent consumer confidence.30.09.2016
- Argos is stepping up its focus on ‘design-led and premium’ homeware in a bid to attract a more diverse customer base, as the brand’s director of own brands Alyson Lockley says it wants to make…30.09.2016
- At the Dmexco ad tech conference in Germany, Marketing Week assembled a group of marketing experts to discuss what mobile programmatic means for creative, media-buying and viewability at an event…29.09.2016
- More and more Brits are choosing to bypass branded content online on social channels, with many starting to feel like it is becoming too intrusive28.09.2016
- The survey of 120 firms, of which 63 were retailers, showed that the volume of sales fell, despite expectations last month that sales would be largely unchanged. However, sales volumes look set to…28.09.2016