- New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.27.09.2016
- Amazon might be seen as the ‘enemy’ of brick and mortar shops; but it’s been busy opening its own physical stores in the US. Now e-commerce expert ParcelHero say they could be appearing in the UK…27.09.2016
- Many brands are still in a state of flux post-Brexit and while there are early signs of resilience marketers will need to be flexible to deal with ongoing uncertainty.26.09.2016
- Tom Buday speaks about tech innovation, staying creative and why marketing should remain people driven, not data driven26.09.2016
- Their first joint ad campaign aims to silence Openreach critics who believe the UK’s digital infrastructure is falling behind.20.09.2016
- Consumers are starting to put their money where their mouth is when it comes to responsible consumption, says Michelle Keaney, partnership director at The Marketing Academy and founder of Three…20.09.2016
- L’Oréal has signed up five influencers to create its own ‘beauty squad’, with the brand’s UK general manager Adrien Koskas saying it hopes to “shift the industry towards something that is more…19.09.2016
- EasyJet’s group commercial director Peter Duffy believes marketing is more crucial than ever, as consumers face uncertain times post-Brexit and increased terrorism risks in Europe.19.09.2016
- The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to…16.09.2016
- The UK’s decision to leave the EU has not had any negative impact on consumer spending, according to Next chief executive (and Brexit-backer) Lord Wolfson, who saw his brand’s profits fall for the…16.09.2016
- Retailers including M&S and Debenhams have talked up the benefits of customer retention, after a new report suggested it is the key way to boost market share.15.09.2016
- A clear majority of British parents want marketers to stop pushing gender stereotypes, with the concept of ‘fixed roles’ within the modern family fading.15.09.2016