- As live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.14.09.2016
- Marketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.14.09.2016
- Paper mailshots remain a resounding success, and the international numbers corroborate this long-known fact. That said, the purpose of letterbox marketing has changed: people go online after reading…13.09.2016
- McDonald’s is launching a national outdoor campaign today to promote the all time favourites on its menu. The campaign was created by Leo Burnett London.13.09.2016
- Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits…12.09.2016
- Only 4% of consumers believe retailers know what they like when shopping via a particular channel, but this could be improved if retailers embraced a consistent and coherent omnichannel strategy, a…12.09.2016
- Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’, which will screen during Emmerdale at 7.15pm. The commercial is part of a new integrated campaign that marks a new…09.09.2016
- The big disconnect continuing to distort retailing in 2016 is that consumers don’t see any meaningful difference in where or how they buy – but retailers still don’t recognise how offline and online…09.09.2016
- Aldi insists customers are ‘not returning to the big four’ as it unveils ‘Everyday Amazing’ campaignAldi’s marketing director Adam Zavalis has insisted sales are not slowing down, with the discounter’s new ‘Everyday Amazing’ campaign aiming to move its messaging beyond price.08.09.2016
- Specsavers wants its brand to ‘stand for something’ as it shifts its marketing focus towards eye tests and new technology such as VR.08.09.2016
- It has been a year since Procter & Gamble appointed David Taylor as its CEO, but it still faces pricing challenges and a consumer appetite for constant innovation.06.09.2016
- Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break…06.09.2016