- Kit Kat says its recent reactionary campaigns have gone down well with the British public and driven sales “across all formats”, with further plans to increase its marketing spend for 2016.02.12.2015
- The Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.02.12.2015
- That’s according to a new report from Yesmail, the email service provider within Yes Lifecycle Marketing, which found that overall revenue coming from mobile devices is up 9.9% year-over-year,…02.12.2015
- Black Friday 2014 was a PR nightmare. The media coverage, despite many brands achieving record one day sales figures, defined by scenes of angry Brits brawling in the pursuit of budget televisions.…01.12.2015
- Holland & Barrett is launching a beauty website and a TV campaign talking up its beauty range as it looks to promote healthy beauty and the idea that people can both look and feel good.01.12.2015
- Halfords is introducing a new marketing slogan, ‘Halfords – For Life’s Journeys’, as its chief executive Jill McDonald moves to revamp the high street brand.01.12.2015
- Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.01.12.2015
- Amazon has unveiled a new ad starring former Top Gear host Jeremy Clarkson as it promotes its upcoming ‘Prime Air’ drone delivery service.30.11.2015
- Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.30.11.2015
- Following a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November according to GfK’s latest UK Consumer Confidence Index.27.11.2015
- The Saucy Fish Co. has become the latest brand to launch an individual ecommerce offering as it aims to boost loyalty among customers.27.11.2015
- Microsoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian…27.11.2015