- The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.20.11.2015
- McDonald’s is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard’s “I wish it could be Christmas every day’ for possible inclusion in…20.11.2015
- Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale.20.11.2015
- Using transactional data to guess customers’ motivations gives a limited backward-looking view. Brands must use social data to add personality to their insights, according to dunnhumby founder and…19.11.2015
- Snack subscription brand Graze is opening up its ecommerce platform and products to non-subscribers as it seeks to attract a larger audience and disrupt the snacks market.19.11.2015
- Shopping will happen in moments, not marathons, this holiday season. Rather than relying on daylong trips to the mall or camping out overnight during Black Friday, shoppers will be turning to their…19.11.2015
- Vodafone has partnered with Snapchat and Monica Lewinsky for ‘anti-bullying week’ as it offers users on the platform unique emojis that feature the slogan ‘Stand Up to Bullying’ and its hashtag #…18.11.2015
- In its latest growth move, Lidl has been announced as the lead grassroots partner of The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (…18.11.2015
- Upper Fifth Avenue, between 49th and 60th streets, is the most expensive retail corridor in the world, with rents rising 3.6% to $3,500 per sq. ft. through the first half of this year,…18.11.2015
- Despite weak overall sales growth and an expected decline in third quarter profits, Walmart’s third quarter results offered reasons for the company to be optimistic and for competitors to be…18.11.2015
- The latest figures from Kantar Worldpanel published today (17 November) show that Aldi and Lidl have grabbed a 10% share of the British grocery market for the first time, their combined score…17.11.2015
- Ahold and Delhaize Group announced more members of the proposed executive committee of the combined company to be known as Ahold Delhaize. As previously announced in June, the proposed Ahold Delhaize…17.11.2015