- As Aldi launches its “Championing the Great” campaign in the run up to the 2016 Rio Olympics, marketing director Adam Zavalis says Team GB felt the sponsorship was a natural fit as the retailer is “…06.08.2015
- The independent body set up by the government to promote smart energy meters has only five years to convince every British household to install one. Even with a huge budget of £100m, it has a tough…06.08.2015
- Despite the fact that the Premier League kicks off this weekend, McDonald’s UK will focus on its “Better Play” grassroots sport programme rather than elite athletes through the launch of its biggest…05.08.2015
- Professionals with families are moving their homes further from their workplaces, shifting the boundaries of suburbs into rural areas – ‘ruburbs’ – and creating new types of consumers with a taste…05.08.2015
- Orangina is launching a £4m multichannel campaign targeting millennials in an effort to premiumise the brand in the UK and ‘shake up’ the soft drinks category.05.08.2015
- As Coca-Cola kicks of its sixth year of partnership with the Rugby World Cup, GB marketing director Bobby Brittain tells Marketing Week how sponsorship will look in the company’s future under the ‘…04.08.2015
- Marks & Spencer’s new standalone “Tuesday” website offers customers a free online personal stylist as its digital engineering division M&S Venture Lab aims to “think outside the box” in order…03.08.2015
- Home-delivery recipe kit service Gousto is looking to “displace supermarkets from the bottom up” as it hires its first CMO and launches a mobile app after seeing 500% growth so far this year.03.08.2015
- Eat is upping competition with food-to-go rivals such as Pret and Itsu with a £13m store rebrand and a focus on digital and social that it claims enhance the in-store experience…30.07.2015
- Having already served in various senior roles across the business, incoming CEO David Taylor appears to be a safe pair of hands for Procter & Gamble as it parts ways with A.G. Lafley for the…30.07.2015
- Big Box retailer Carrefour has installed bluetooth beacons for proximity marketing in all their 28 Romanian hypermarket stores. The solution uses bluetooth devices from Romania-based beacon…30.07.2015
- A new study from xAd that polled more than 500 marketers in 11 countries show that 78 percent of them use location targeting in their mobile advertising campaigns.30.07.2015