- While many people enjoy viewing and shopping brand content, research has shown that many marketers are struggling to keep up. So how can brands connect customer, content and commerce?24.08.2015
- Cadbury is launching a campaign that will offer the British public the chance to win a personalised prize by filling in a digital scratch card and questionnaire on its website.24.08.2015
- The rise of new online models, recipe bag providers, online farmers markets and new marketplaces – will they take over from the multi channel grocers and online grocery pureplays?21.08.2015
- The yoghurt brand is planning to up its marketing investment and return to above-the-line promotions for 2016 after a four-year absence.21.08.2015
- Marketing director Adam Zavalis explains why the German discounter is focusing on its contribution to British consumers.20.08.2015
- As Asda’s like-for-like sales continue to decline the retailer believes it has hit its lowest point but will continue to push its five-year strategy and move away from price battles with competitors.19.08.2015
- Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.19.08.2015
- Sainsbury’s has announced role changes for two of its most senior marketers as the big four supermarket continues to shake up its head office.18.08.2015
- Digital channels are crucial to Birds Eye but its teams must work hard to make the most of its relationships with supermarkets, according to the frozen food manufacturer’s UK managing director.18.08.2015
- The Body Shop says its new loyalty club programme “Love Your Body Club” is the most “generous” in UK retail with it offering consumers £5 for every £50 spent in store.17.08.2015
- Coca-Cola has appointed three WPP agencies as it takes a “networked agency approach”, aimed at masterminding the brand’s next global marketing campaign.17.08.2015
- The launch of Amazon Fresh in London appears to be a formality after the ecommerce giant agreed a 10-year lease on a former Tesco warehouse in Surrey earlier this week.14.08.2015