- The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations.14.09.2015
- Morrisons will continue to focus on improving the in-store shopping experience rather than investing in pricey above the line campaigns according to the supermarket’s chief executive David Potts.11.09.2015
- Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using…11.09.2015
- Brands that offer tailored support and advice triumph in KPMG Nunwood’s customer experience ranking.10.09.2015
- Waitrose claims its personalised discount scheme ‘Pick Your Own’ is helping it “steal” customers from the big four supermarkets and preventing Waitrose customers from going to Aldi and Lidl, as…10.09.2015
- Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .09.09.2015
- Tesco’s new CMO Michelle McEttrick says her key insight to marketing is “You can’t advertise your way out of problems you’ve behaved your way into” and that the supermarket giant is adopting a back…09.09.2015
- As Marks and Spencer launches the brand new ‘The Art of’ campaign today (September 2nd) to promote its fashion credentials across men’s, women’s and children’s clothing, its executive director…03.09.2015
- John Lewis’s ‘Monty the penguin’ Christmas ad took all the plaudits last year but in 2015 brands will need to take an integrated approach and choose the right mix of tactics, as well as…03.09.2015
- As the debate on combining creativity and programmatic rages on, British marketers are expected to triple their spending on digital display advertising in 2015, with programmatic accounting for more…03.09.2015
- Despite Asos’ co-founder Nick Robertson stepping down as CEO and being replaced by COO Nick Beighton with immediate effect, Asos is in good brand health according to the latest YouGov BrandIndex…02.09.2015
- To drive innovation internally brands need to look to existing startups, according to co-founder of start-up accelerator Collider, Rose Lewis, who will be speaking on the Tech Trailblazers stage at…02.09.2015