- Lucasfilm is ramping up its marketing plans ahead of the release of the new Star Wars film in December by signing up seven brands for what it calls an “expansive, historic promotional campaign”.14.08.2015
- A new study by Forrester Consulting commissioned by RetailMeNot Inc. shows that while today's consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30% use…14.08.2015
- Western Europe lags behind Asia and North America in mobile advertising spend and marketers and agencies are less optimistic about the region’s growth, with consumers’ rejection of the ads on…13.08.2015
- The report, Food Shopping in America, from MSLGROUP and the Hartman Group found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously…13.08.2015
- Nescafé Original has kicked off a new push for its Big Start campaign after seeing “phenomenal” success following its effort to target newcomers to the instant coffee market.12.08.2015
- Brands must create a unique online character and consistent original content through platforms such as Instagram, according to Mr Porter’s social media editor Lauren Luxenberg, who says that social…12.08.2015
- As the online retail landscape continues to grow more complex, the life of an e-commerce manager is quite the whirlwind these days. New channels are cropping up regularly, old channels are changing…11.08.2015
- Ribena is shifting its positioning and marketing strategy to target the “pre-family young adult audience” with a new campaign heroing the taste of its ready-to-drink products.10.08.2015
- The original purpose of pop-ups was to create unmissable but short-lived experiences, but the message has become muddied as pop-ups become semi-permanent fixtures on high streets and in retail spaces…10.08.2015
- After a lengthy bureaucratic journey, Costco is poised to begin building its first French warehouse. But it’s walking into a supermarket war with other retail titans — and experts say it’s going to…10.08.2015
- As McDonald’s introduces table service it must not forget what made it successful in the first placeMcDonald’s is testing table service in the UK for the first time as it looks to improve its customer service in the face of increased competition from other casual dining chains. However the move has…07.08.2015
- The big four supermarkets have faced a lot of questions about the quality of their ads recently. However two – Tesco and Asda – silenced the critics by making it into the top 10 this month. Always’…07.08.2015