- With the UEFA European Championship 2016 kicking off today (10 June), brands including Carlsberg, Coca Cola, Betfred and The Sun tell Marketing Week why a mix of integrated digital campaigns and a…10.06.2016
- Britvic’s GB marketing director Kevin McNair says the company has no plans to copy fellow FMCG brands such as Unilever and Procter & Gamble in starting to promote their corporate brands because…10.06.2016
- As Amazon Fresh launches today (9 June) in 69 central and East London postcodes, research has revealed that 40% of shoppers who previously brought groceries from Amazon would also consider buying…09.06.2016
- Marketing Week has teamed up with Facebook to hold an exclusive panel event during the Cannes Lions Festival of Creativity that aims to help brands cut through in a fragmented world.09.06.2016
- Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them.08.06.2016
- The Association of National Advertisers’ investigation into US media transparency has revealed how ‘pervasive’ rebates are. But it also reveals a lack of understanding about the media industry on the…08.06.2016
- Halfords has totally overhauled its marketing to put the focus on data, insights and building an emotional, rather than just a rational, relationship with customers in a bid to boost loyalty and…07.06.2016
- Royal fans who have missed out on a ticket to the Queen’s 90th birthday lunch on The Mall, need not be disappointed because Morrisons is extending the invitation to its 11 million customers by…07.06.2016
- Tesco is launching a new look own label wine range to help customers navigate the UK’s largest wine selection.07.06.2016
- The World Federation of Advertisers (WFA) has warned brands to be wary of investing too much in digital marketing until the ad tech industry takes action to combat the growing threat of ad fraud,…06.06.2016
- Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.06.06.2016
- McDonald’s CEO Steve Easterbrook says the brand fell behind in technology and is now having to play catch-up as it looks to use tech to improve the customer experience and boost engagement.03.06.2016