- Amazon is celebrating 20 years since it first launched as an online bookstore in the US with a global shopping day when it will offer thousands of deals to members of its “Prime” subscription service…15.07.2015
- As Apple Pay launches today (July 14), it along with new mobile payments products from Android and Samsung are set to steal a greater share of consumers’ wallets from both cash and plastic cards, but…14.07.2015
- Alpen is hoping to wake the ‘sleeping giant’ that is muesli and make it ‘mainstream’ as it introduces new packaging and kicks off a TV campaign starring Britain’s Got Talent presenter Amanda Holden.13.07.2015
- The way we communicate will become fully integrated. In terms of channel and operations, voice, mail, mobile, sensors, social media and print will be tuned into each other. Big data will ensure that…13.07.2015
- With global online FMCG sales predicted to reach $130bn in the next ten years, companies and brands need to follow the lead of the likes of Mondelez and Unilever in making their e-commerce strategy a…10.07.2015
- Brands who focus on loyalty based campaigns over emotional messaging are much more likely to fail when it comes to creating long term profitability, according to Les Binet, head of effectiveness at…09.07.2015
- Privacy concerns and unwanted marketing are the top reasons for consumers giving false information online and with only a small percentage of incorrect responses disproportionately devaluing…09.07.2015
- P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.08.07.2015
- Marketing Week caught up with Procter & Gamble’s chief brand officer Marc Pritchard at the recent Cannes Lions festival to discuss advertising fundamentals, the increasing need for accountability…08.07.2015
- John Lewis made a ‘brave decision’ to start charging for click and collect purchases under £30 but other retailers are unlikely to follow suit in the online battle for customers and revenues.07.07.2015
- While lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how…07.07.2015
- Asda is celebrating 50 years in the UK with a new brand campaign that brings back the supermarket’s infamous ‘pocket tap’ and introduces the ‘Save Money. Live Better’ strapline for the first time06.07.2015