- Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands…03.07.2015
- The former FTSE 100 boss spoke to Marketing Week at an event held by The Marketing Society, telling us how good marketing drives the “rhythm” of a business, why every company board should have a CMO…03.07.2015
- The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so…01.07.2015
- Up to 15% of UK consumers are actively blocking online ads through programmes such as AdBlock according to a new report, suggesting marketers need to do more to ensure their ads aren’t ‘disruptive’…01.07.2015
- Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014 according to new research commissioned by the Internet Advertising Bureau (IAB) and will soar to…29.06.2015
- The future of marketing is on its way. Are you prepared? Digitilization causes markets and business models to change rapidly. Google now manufactures cars and robots and last year Amazon presented…28.06.2015
- P&G and Dell talked creativity while Coca-Cola discussed why brands only do well by doing good.25.06.2015
- We are on the precipice of a golden age in marketing because of the way we can reach people. We need to seize it”, according to Marc Pritchard, P&G’s chief brand officer.25.06.2015
- Brands targeting consumers via social media need to identify ‘super influencers’ and turn those who share content into brand promoters, as research revealed at Cannes Lions today (24 June) shows that…24.06.2015
- From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.24.06.2015
- Cannes 2015: Featuring Volvo, Mars and Heineken programmatic, here’s the top takeaways from day one at The Cannes Lions Festival of Creativity.23.06.2015
- Speaking on a panel hosted by The Economist at Cannes Lions today (22 June), along with Mars CMO Bruce McColl and Nestle’s global head of digital and social media Pete Blackshaw, Jonathan Mildenhall…23.06.2015